Airlines often get flak for cancellations, but a customer's recent criticism over social media gave Air New Zealand a chance to reframe...

Cars are symbols of many things, individuality, age, income, and lifestyle. In this age of rage, symbolism now extends to reputation....

Just three years ago, chief communications officers were reporting they were growing their influence in the C-suite. But now,  new...

There’s been much mirth at the Hosking vs Luxon death-spiral interview on whether Luxon would have sacked Andrew Bayly if he hadn't...

Councils aren’t known for being fast-moving, but some of their comms teams buck that stereotype. Last week Gisborne declared itself the...

Health NZ’s limit on Milo drink available to its staff triggered a discontent that had been brewing in the stress of cost-cutting. It...

The speed at which moments of outrage fade with time is a saving grace and curse in politics. So although Christopher Luxon’s clumsy...

The corporate response to the CEO shot dead last week in the US is likely to be more of the distance that is already generating customer...

Last week, Spanish offshore wind company BlueFloat Energy announced it was pulling out of its $6 billion projects off Waikato and South...

Hierarchy and tradition should not get in the way of the best choice for a tricky moment. Fletcher Building’s AGM last week was run by...

Look at the swing counties The counties that carry the most weight in swing states. For example, Maricopa County holds over half of...

Avoiding media interviews is a fair option if you’re not equipped to do them. Inquisitorial, “gotcha” interviews are popular media fare,...

Tory Whanau’s media problem is obvious; she treats media interviews as conversations. She excused her claim that she sold her car to pay...

Generation Xers will recall the famous X-Files assertion “Trust no one”. It came to mind with news that official Government statistics...

Watching the debate via media this month about energy supply, it was very clear that the contribution of PR to society is elevated...

Everyone is into video, but photos are still an essential PR tool in this multimedia environment. We are always looking for ways to add a...

This earnings season, comms teams have been tasked with either explaining poor performance or, much harder, minimising big profits. In...

In PR matters, time can be a threat and an asset. Delay in action leads to criticism but can also result in issues being forgotten. Both...

Social media is lighting up with people competing to complain about the Hobsons Pledge wrap-around of a NZ Herald issue this week. It’s...

We imagine that the funeral directors at the heart of the  Casketeers  reality TV series have benefitted financially from the publicity....