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Cancelled flight, not cancelled customers
Airlines often get flak for cancellations, but a customer's recent criticism over social media gave Air New Zealand a chance to reframe...
Apr 71 min read
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Driving reputation
Cars are symbols of many things, individuality, age, income, and lifestyle. In this age of rage, symbolism now extends to reputation....
Apr 71 min read
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Has communications lost its place at the top table?
Just three years ago, chief communications officers were reporting they were growing their influence in the C-suite. But now, new...
Mar 181 min read
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Never answer a hypothetical question
There’s been much mirth at the Hosking vs Luxon death-spiral interview on whether Luxon would have sacked Andrew Bayly if he hadn't...
Mar 181 min read
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The rise of the regions
Councils aren’t known for being fast-moving, but some of their comms teams buck that stereotype. Last week Gisborne declared itself the...
Mar 61 min read
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Milo misstep
Health NZ’s limit on Milo drink available to its staff triggered a discontent that had been brewing in the stress of cost-cutting. It...
Dec 19, 20241 min read
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Hikoi helplessness
The speed at which moments of outrage fade with time is a saving grace and curse in politics. So although Christopher Luxon’s clumsy...
Dec 19, 20241 min read
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Killing distance
The corporate response to the CEO shot dead last week in the US is likely to be more of the distance that is already generating customer...
Dec 19, 20241 min read
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Don’t take it
Last week, Spanish offshore wind company BlueFloat Energy announced it was pulling out of its $6 billion projects off Waikato and South...
Dec 19, 20241 min read
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The value of a different voice
Hierarchy and tradition should not get in the way of the best choice for a tricky moment. Fletcher Building’s AGM last week was run by...
Dec 19, 20241 min read
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How to sound smart at US election parties
Look at the swing counties The counties that carry the most weight in swing states. For example, Maricopa County holds over half of...
Dec 19, 20241 min read
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Avoid the media
Avoiding media interviews is a fair option if you’re not equipped to do them. Inquisitorial, “gotcha” interviews are popular media fare,...
Dec 19, 20241 min read
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What to do about Tory?
Tory Whanau’s media problem is obvious; she treats media interviews as conversations. She excused her claim that she sold her car to pay...
Dec 19, 20241 min read
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Trust in free fall
Generation Xers will recall the famous X-Files assertion “Trust no one”. It came to mind with news that official Government statistics...
Dec 19, 20241 min read
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The point of PR
Watching the debate via media this month about energy supply, it was very clear that the contribution of PR to society is elevated...
Sep 6, 20241 min read
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Lifelong photos
Everyone is into video, but photos are still an essential PR tool in this multimedia environment. We are always looking for ways to add a...
Sep 6, 20241 min read
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How to communicate profit
This earnings season, comms teams have been tasked with either explaining poor performance or, much harder, minimising big profits. In...
Sep 6, 20241 min read
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Fast food, slow pr
In PR matters, time can be a threat and an asset. Delay in action leads to criticism but can also result in issues being forgotten. Both...
Aug 12, 20241 min read
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Wrap around pledge
Social media is lighting up with people competing to complain about the Hobsons Pledge wrap-around of a NZ Herald issue this week. It’s...
Aug 12, 20241 min read
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Publicity is a double-edge sword
We imagine that the funeral directors at the heart of the Casketeers reality TV series have benefitted financially from the publicity....
Aug 12, 20241 min read
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