Interview must impart information
In 2006 Guy Goma, a man attending a job interview at the BBC, was infamously mistaken for someone else and interviewed live on air. Guy...
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- Sep 4
- 1 min
Another Blackland PR victory
This week the Hutt City Council failed in its attempt to force hundreds of houses into heritage zones. Blackland pitched in last year to...
- Sep 4
- 1 min
News doesn't need to be real
No one argues more than us that PR must be about real things. There is an exception: plans for the future are also newsworthy. Many...
- Sep 4
- 1 min
Good PR is low expectations
No professional field lets people down more than PR and marketing – and the managerial masters it serves. The problem is a belief that...
- Sep 4
- 1 min
Your CEO is your persuader-in-chief
If there was ever a time for communicators to lean on their CEO, it’s during a recession. Organisations in a battle to retain customers...
- Sep 4
- 1 min
21 questions
Q+A’s Jack Tame is the pre-eminent interviewer for pushing a question, then pushing it harder. He picks a ‘gotcha’ question and asks it...
- Sep 4
- 2 min
The believability gap
PR is the expression of brand values through action. The pros take care to ensure the actions are not so far from the brand’s reputation...
- Sep 4
- 1 min
PR lessons from mercenaries
The Wagner Group’s ‘mutiny’ offers clues for organisations fighting for their interests. A common frustration of executives is the lack...
- Jun 6
- 1 min
The not-so-dark corners of the internet
The ‘fringe’ of society is really very large and diverse, as a great many of us ordinary kiwis have non-ordinary fascinations. In early...
- Jun 6
- 1 min
How to please Kiwis
Zoo Miami found itself the target of an angry mob of New Zealanders after video emerged that its kiwi encounter was more hands-on than it...
- Jun 6
- 1 min
Media excluded
Journalists understandably got in a tizz when Auckland Mayor Wayne Brown excluded some from a press conference he held to address changes...
- May 1
- 1 min
The rise of journalist op-eds
Feature editors are filling column inches from within their own ranks. Beat journos are writing lengthy articles with solid perspectives...
- May 1
- 1 min
Fun and games
It was right that the announcement of NZ’s bid to host the 2034 Commonwealth Games was tentative and light on details. That suggests...
- May 1
- 1 min
Clarity now avoids trouble later
NZ’s Red Cross is being asked why it has given out only $4m of $21m donated by the public for devastating February floods. Secretary...
- Apr 3
- 1 min
Blackland in the bay
The effects of Cyclone Gabrielle will be felt for years to come in Gisborne and the Hawkes Bay. The challenge is communicating that...
- Apr 3
- 1 min
Council elections not influenced by imbalanced media
We have released the report of our investigation into the influence of media on the Council elections last year. We have concluded that...
- Apr 3
- 1 min
Losing your job in public
The TodayFM closure and HealthNZ job cut plans are harbingers of a period of significant redundancy announcements. Many executives have...
- Mar 15
- 1 min
An American take on public discourse
Blackland has been hosting an American communications and law student, Jaquelinne Gomez. We asked for her take on how our public figures...
- Mar 3
- 2 min
Fletcher’s Ross Taylor named New Zealand Communicator of the Year
Ross Taylor, Fletcher Building CEO, has been named Blackland PR’s 2022 Communicator of the Year for his calmness and clarity of...
- Feb 17
- 1 min
Why the worst can be good for us
Cyclone Gabrielle has caused physical devastation and uncertainty, but it was never going to be enough to break the spirit of New...
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