The point of PR
Watching the debate via media this month about energy supply, it was very clear that the contribution of PR to society is elevated...
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Sep 61 min read
Lifelong photos
Everyone is into video, but photos are still an essential PR tool in this multimedia environment. We are always looking for ways to add a...
Sep 61 min read
How to communicate profit
This earnings season, comms teams have been tasked with either explaining poor performance or, much harder, minimising big profits. In...
Aug 121 min read
Fast food, slow pr
In PR matters, time can be a threat and an asset. Delay in action leads to criticism but can also result in issues being forgotten. Both...
Aug 121 min read
Wrap around pledge
Social media is lighting up with people competing to complain about the Hobsons Pledge wrap-around of a NZ Herald issue this week. It’s...
Aug 121 min read
Publicity is a double-edge sword
We imagine that the funeral directors at the heart of the Casketeers reality TV series have benefitted financially from the publicity....
Jun 141 min read
Is that a real Swanndri?
National MPs marched into Fieldays wearing matching blue-checkered Swanndris without a speck of cow doo on them. An affinity for kitschy...
Jun 141 min read
The attention threshold
A print cartoonist made a perfect point this week about an issue we have worked on. In one static image they summarised the issues which...
Jun 141 min read
Media help Police
We’re intrigued by the Police use of media to try to spook Tom Phillips and those who might be helping him evade Police for over two...
May 61 min read
Use your opportunities
Every media enquiry is a chance to say something good about yourself. Corrections didn’t consider this when defending the $300,000 spent...
May 61 min read
The uncooked rat foot
We think of stories or events as circles: they need to be completed – usually by you. Take the recent hoopla over a rat’s foot found in a...
May 61 min read
Anticipate to avoid problems
A common cause of reputation damage is a failure to anticipate. Accusations that a Kiwibank manager’s neglect helped a customer invest in...
Apr 161 min read
Bringing back the fun to corporate
New Zealanders, with our international reputation as relaxed quipsters, should be expected to take the opportunity offered by April 1st....
Apr 161 min read
Does media matter?
Wailing over media job losses has obscured research in the same week that every mainstream media outlet in New Zealand scores under 5/10...
Apr 161 min read
Secrets from an MP's past
This month Blackland released its triennial study into the academic and working backgrounds of current Members of Parliament. We collate...
Mar 191 min read
Blackland behind new Wgtn transport plan
Blackland has a reputation for helping new ideas get heard and adopted. This can be especially challenging for infrastructure because the...
Mar 191 min read
Don't take on the media
A watershed moment in the career of every Prime Minister is not when the media turns on them, but when they turn on the media. It’s a...
Mar 191 min read
Acting fast is only half the answer
An incredible 12 million people saw the social media video of an attractive tramper complaining that her North Face coat was not...
Mar 191 min read
Havana bar refrains from the hot take
There’s no perfect moment in PR. You must capitalise on all your chances. So we were impressed with Havana’s Potti Wagstaff comments when...
Mar 191 min read
The importance of minor portfolios
The biggest risk to the Coalition Government is the lack of attention small problems will receive. Everyday system dysfunction is having...
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