All White?
A phenomenon of our times is organisations beating their critics to the punch, king-hitting themselves over anticipated social values...
top of page
Search
Mar 2, 20211 min read
Get to the point when people are waiting
Get to the point Jacinda Ardern got some justified backlash for taking too long before delivering the big levels reduction news in her...
Jun 29, 20201 min read
A case for ‘slow PR’
When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....
Mar 24, 20201 min read
Panic buying caused by bad communication
MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...
Jul 1, 20191 min read
The small actions matter the most
News of McDonald’s outperforming Burger King is evidence that small, local, meaningful gestures define a reputation that leads to...
Jun 4, 20191 min read
How Generation Z will change us
An online spat between two beauty vloggers over hair vitamins has shown one possible future of public discourse. It’s ugly. Millions of...
Dec 10, 20181 min read
2019: Prepare for crisis
In 2019, you should finally get that crisis planning done, because your job depends on it. Despite what the PR industry says, a...
Nov 5, 20182 min read
Strike first when issues emerge
When the Government announces a review into an industry, we advise clients to use the initial publicity to influence the outcome. At this...
Sep 18, 20185 min read
Kaepernick campaign; no harm, no foul?
The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for...
Sep 4, 20182 min read
New Zealand thinks Waikato is just cows and a river
A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that...
Sep 4, 20181 min read
The story
There is an answer for all those who argue that a company, industry or region needs a “story”. The answer is to not to say we need a...
Sep 4, 20181 min read
The end of value-based marketing
We’ve reached peak virtue-signalling by businesses. More research has emerged that customers don’t want businesses or CEOs to be social...
Sep 4, 20181 min read
Don’t train to be boring
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...
Aug 3, 20181 min read
New office space
BlacklandPR Waikato is moving into Panama House next week as we expand our business in the Waikato. It’s a lovely site overlooking the...
Aug 3, 20181 min read
Easy publicity
The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander...
Aug 3, 20181 min read
Notice change
Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations....
Aug 3, 20181 min read
Power gap
Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...
Jun 12, 20181 min read
Two factor controversies
The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public...
Jun 12, 20181 min read
The tipping point
In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of...
Jul 13, 20171 min read
Telling unchanging stories
For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn...
bottom of page