Speak like your customers
Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...
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- Jun 4, 2019
- 1 min
Is authenticity unobtainable?
The ideal of an “authentic” organisation persists because audiences respond best to expression and actions that lack artifice (that is,...
- Jun 12, 2018
- 1 min
Two factor controversies
The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public...
- Jul 13, 2017
- 1 min
Telling unchanging stories
For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn...
- Apr 24, 2017
- 2 min
Tiresome platitudes
Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing. Heart-sleeves point-scoring...
- Nov 16, 2016
- 1 min
Handling criticism: A PR lesson from Trump
Donald Trump has been elected US President despite months of intense, high-profile condemnation from the political and media...
- Nov 3, 2016
- 2 min
The go-with-the-flow crisis strategy
A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions. Ardent executives...
- Oct 18, 2016
- 1 min
When not to respond
The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...
- Oct 17, 2016
- 1 min
Let the audience fill in the gaps
24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...
- Oct 5, 2016
- 2 min
Do journos hate your PR?
A survey by UK-based PR week found journalists think half the PR people they deal with are not good at their jobs. The main complaint of...
- Oct 3, 2016
- 2 min
When in trouble, be specific
The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay...
- Sep 15, 2016
- 2 min
Clear Water
It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the...
- Sep 5, 2016
- 2 min
Don’t panic!
We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous...
- Aug 5, 2016
- 1 min
CEO activism: be very careful
Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick...
- Aug 1, 2016
- 2 min
Comfortable with controversy
According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also...
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