Jun 29, 20201 minSpeak like your customersCountdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...
Jun 4, 20191 minIs authenticity unobtainable?The ideal of an “authentic” organisation persists because audiences respond best to expression and actions that lack artifice (that is,...
Jun 12, 20181 minTwo factor controversiesThe controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public...
Jul 13, 20171 minTelling unchanging storiesFor a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn...