Speak like your customers
Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...
Speak like your customers
Is authenticity unobtainable?
Two factor controversies
Telling unchanging stories
Tiresome platitudes
Handling criticism: A PR lesson from Trump
The go-with-the-flow crisis strategy
When not to respond
Let the audience fill in the gaps
Do journos hate your PR?
When in trouble, be specific
Clear Water
Don’t panic!
CEO activism: be very careful
Comfortable with controversy