A lesson in fashions
Fashion, turn to the left Timing is everything in PR. An incident that attracts controversy one week, may have been completely ignored...
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- Jun 4, 2019
- 1 min
Strike first, and repeat
Widespread praise for the Government’s Wellbeing Budget shows the power of not leaving it to others to define your position or product....
- Mar 4, 2019
- 2 min
Don’t cruise and allow your reputation to fall off the wheels
It always pays to have a PR pro on hand to help navigate random events that may hurt your business. Lime Scooters, which has enjoyed...
- Dec 10, 2018
- 1 min
Santa abandoned
The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...
- Sep 4, 2018
- 1 min
Don’t train to be boring
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...
- Aug 3, 2018
- 1 min
Power gap
Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...
- Jul 10, 2017
- 1 min
Sky TV caught offside with All Blacks fans
If you insist on making an unpopular decision then at least have the courage to stick by it. Sky TV broke into its coverage of the All...
- Jul 4, 2017
- 2 min
Using human instinct to your advantage
When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones. Organisations...
- May 10, 2017
- 1 min
PR will save you from stupid marketing
Many self-inflicted publicity wounds are the fault of your marketing department. We’ve seen some notable examples within a past few...
- Apr 24, 2017
- 2 min
Tiresome platitudes
Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing. Heart-sleeves point-scoring...
- Apr 7, 2017
- 1 min
Dress up to persuade
Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as...
- Mar 15, 2017
- 1 min
What it takes to communicate
A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.” That...
- Mar 13, 2017
- 1 min
Taking charge at the Oscars
The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to...
- Feb 14, 2017
- 1 min
The weakness of media policies
A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills....
- Nov 7, 2016
- 2 min
Which headlines to ignore
A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR...
- Nov 3, 2016
- 2 min
The go-with-the-flow crisis strategy
A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions. Ardent executives...
- Oct 18, 2016
- 1 min
When not to respond
The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...
- Oct 17, 2016
- 1 min
Let the audience fill in the gaps
24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...
- Oct 11, 2016
- 1 min
The power of words
Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active,...
- Oct 3, 2016
- 2 min
When in trouble, be specific
The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay...
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