A lesson in fashions
Fashion, turn to the left Timing is everything in PR. An incident that attracts controversy one week, may have been completely ignored...
A lesson in fashions
Strike first, and repeat
Don’t cruise and allow your reputation to fall off the wheels
Santa abandoned
Don’t train to be boring
Power gap
Sky TV caught offside with All Blacks fans
Using human instinct to your advantage
PR will save you from stupid marketing
Tiresome platitudes
Dress up to persuade
What it takes to communicate
Taking charge at the Oscars
The weakness of media policies
Which headlines to ignore
The go-with-the-flow crisis strategy
When not to respond
Let the audience fill in the gaps
The power of words
When in trouble, be specific