Everyone’s a comms expert
We got a very public view this week of the result of requiring widespread consensus on any piece of communication. The Bay of Plenty...
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- Aug 31, 2021
- 1 min
Biden’s Vietnam
Biden’s denial that leaving Afghanistan won’t be like Vietnam broke multiple rules of PR and politics; he answered a hypothetical...
- Aug 31, 2021
- 2 min
All White?
A phenomenon of our times is organisations beating their critics to the punch, king-hitting themselves over anticipated social values...
- Nov 6, 2020
- 2 min
Real life lessons from an unreal election
Here’s some good things you can learn from the US Election: Don’t be pressured by uncertainty Election night uncertainty prevented media...
- Jun 29, 2020
- 1 min
Speak like your customers
Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...
- Jun 29, 2020
- 1 min
Keeping your wits
At the Wellington launch of Billy Te Kahika’s NZ Public Party, the leader digressed from a prepared speech to tell an anecdote about...
- Jun 29, 2020
- 1 min
A case for ‘slow PR’
When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....
- Jun 3, 2020
- 1 min
English only at Circus Circus
Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...
- Jun 3, 2020
- 1 min
Rippl hijacks the hole
The mess of QR code collages at hospitality locations illustrates communication planning gone wrong. The Ministry of Health and the...
- Jun 3, 2020
- 1 min
Power before media
The reason why Todd Muller got in such trouble in his first days as leader of the National Party was that he was too desperate to impress...
- May 11, 2020
- 1 min
Why internal comms maters now
We’ve noticed lots of our clients are spending most of their time on internal communication. Many have taken advantage of the lockdown to...
- May 11, 2020
- 1 min
Has your message adapted?
Lockdown has confined us to our homes, changing our daily surroundings and keeping your usual sources of inspiration at a distance. For...
- May 11, 2020
- 1 min
Clumsy use of words destroys clarity
The confusion this week over the meaning of ‘elimination’ shows how critical words are to persuasion. Under pressure and stress, what...
- Apr 14, 2020
- 2 min
How are we doing at communicating the lockdown: NZ Communicator of the Year
Not surprisingly, the speed of the coronavirus lockdown has resulted in communication missteps. Even the Prime Minister has had some...
- Mar 30, 2020
- 2 min
Nicole McKee named NZ Communicator of the Year
Nicole McKee, spokesperson for the Council of Licensed Firearm Owners, has been named 2020 Communicator of the Year for the way she...
- Mar 27, 2020
- 1 min
Stay ahead of the virus
The virus situation has evolved fast. Now your focus will have to switch to communications about infected staff, stakeholders and...
- Mar 27, 2020
- 1 min
Is your comms helping?
People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...
- Mar 27, 2020
- 1 min
Why the 'social distancing' message works
The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....
- Mar 24, 2020
- 1 min
Panic buying caused by bad communication
MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...
- Mar 16, 2020
- 1 min
What is your virus comms plan?
Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...
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