We got a very public view this week of the result of requiring widespread consensus on any piece of communication. The Bay of Plenty...

Biden’s denial that leaving Afghanistan won’t be like Vietnam broke multiple rules of PR and politics; he answered a hypothetical...

A phenomenon of our times is organisations beating their critics to the punch, king-hitting themselves over anticipated social values...

Here’s some good things you can learn from the US Election: Don’t be pressured by uncertainty Election night uncertainty prevented media...

Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...

At the Wellington launch of Billy Te Kahika’s NZ Public Party, the leader digressed from a prepared speech to tell an anecdote about...

When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....

Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...

The mess of QR code collages at hospitality locations illustrates communication planning gone wrong. The Ministry of Health and the...

The reason why Todd Muller got in such trouble in his first days as leader of the National Party was that he was too desperate to impress...

We’ve noticed lots of our clients are spending most of their time on internal communication. Many have taken advantage of the lockdown to...

Lockdown has confined us to our homes, changing our daily surroundings and keeping your usual sources of inspiration at a distance. For...

The confusion this week over the meaning of ‘elimination’ shows how critical words are to persuasion. Under pressure and stress, what...

Not surprisingly, the speed of the coronavirus lockdown has resulted in communication missteps. Even the Prime Minister has had some...

Nicole McKee, spokesperson for the Council of Licensed Firearm Owners, has been named 2020 Communicator of the Year for the way she...

The virus situation has evolved fast. Now your focus will have to switch to communications about infected staff, stakeholders and...

People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...

The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....

MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...

Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...