PR lessons from the failed Super League The collapse of the European Super League last week teaches two important PR lessons. 1.      ...

A vaccine PR test Here’s a simple PR test. Imagine you are a DHB Board member. Read the following background and answer one question. 1) ...

The power of a good story Can the enduring admiration for Team New Zealand be attributed to a good story? The America’s Cup victory was...

Jargon is everywhere The trite media training advice to avoid jargon needs a serious update to stop the proliferation of jargon by...

When one fact masks another When Auckland and the rest of New Zealand moved down to Covid Alert Level 1 recently, the announcement was...

Fashion, turn to the left Timing is everything in PR. An incident that attracts controversy one week, may have been completely ignored...

Get to the point Jacinda Ardern got some justified backlash for taking too long before delivering the big levels reduction news in her...

IN THIS ISSUE HIDING BAD NEWS HAS ITS LIMITS SNOOKERING DO THE SAFETY DANCE Hiding bad news has its limits We are all aware of the trick...

IN THIS ISSUE HOW TO AVOID THE PUBLIC BACK DOWN MAXIMISING POLITICAL VISITS TO YOUR PREMISES THE THREE MISTAKES THAT LEAD TO PUBLIC BACK...

Here’s some good things you can learn from the US Election: Don’t be pressured by uncertainty Election night uncertainty prevented media...

When showing support for social causes, organisations are best served when they give their staff and customers the freedom to express it....

Not everyone yet knows the media’s secret: you can pay for editorial content. We’re not talking about labelled advertorials. We’re...

A wonderfully useful but completely meaningless phrase has popped out of corporate communications in the past few weeks: “deep clean”....

Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...

At the Wellington launch of Billy Te Kahika’s NZ Public Party, the leader digressed from a prepared speech to tell an anecdote about...

When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....

Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...

The mess of QR code collages at hospitality locations illustrates communication planning gone wrong. The Ministry of Health and the...

The reason why Todd Muller got in such trouble in his first days as leader of the National Party was that he was too desperate to impress...

We’ve noticed lots of our clients are spending most of their time on internal communication. Many have taken advantage of the lockdown to...