Keeping your wits
At the Wellington launch of Billy Te Kahika’s NZ Public Party, the leader digressed from a prepared speech to tell an anecdote about...
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Jun 29, 20201 min read
A case for ‘slow PR’
When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....
Jun 3, 20201 min read
English only at Circus Circus
Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...
Jun 3, 20201 min read
Rippl hijacks the hole
The mess of QR code collages at hospitality locations illustrates communication planning gone wrong. The Ministry of Health and the...
Jun 3, 20201 min read
Power before media
The reason why Todd Muller got in such trouble in his first days as leader of the National Party was that he was too desperate to impress...
May 11, 20201 min read
Why internal comms maters now
We’ve noticed lots of our clients are spending most of their time on internal communication. Many have taken advantage of the lockdown to...
May 11, 20201 min read
Has your message adapted?
Lockdown has confined us to our homes, changing our daily surroundings and keeping your usual sources of inspiration at a distance. For...
May 11, 20201 min read
Clumsy use of words destroys clarity
The confusion this week over the meaning of ‘elimination’ shows how critical words are to persuasion. Under pressure and stress, what...
Apr 14, 20202 min read
How are we doing at communicating the lockdown: NZ Communicator of the Year
Not surprisingly, the speed of the coronavirus lockdown has resulted in communication missteps. Even the Prime Minister has had some...
Mar 30, 20202 min read
Nicole McKee named NZ Communicator of the Year
Nicole McKee, spokesperson for the Council of Licensed Firearm Owners, has been named 2020 Communicator of the Year for the way she...
Mar 27, 20201 min read
Stay ahead of the virus
The virus situation has evolved fast. Now your focus will have to switch to communications about infected staff, stakeholders and...
Mar 27, 20201 min read
Is your comms helping?
People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...
Mar 27, 20201 min read
Why the 'social distancing' message works
The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....
Mar 24, 20201 min read
Panic buying caused by bad communication
MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...
Mar 16, 20201 min read
What is your virus comms plan?
Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...
Mar 2, 20201 min read
Myth busting
Burger King has launched a global advertising campaign depicting mouldy burgers. The intention is to prove the absence of preservatives...
Mar 2, 20201 min read
Real people strike back on corporate values
Have we have reached a tipping point in public tolerance for ‘values’ marketing? Several charities, small businesses and individuals...
Feb 3, 20201 min read
Final Folau
We may have finally reached ‘peak Folau’. After a year of controversy, news that he has now signed with a French team and some posturing...
Feb 3, 20201 min read
Scomo slo-mo
The cringe-inducing sight of Australian Prime Minister Scott Morrison grabbing citizens of fire ravaged communities to shake their hands...
Feb 3, 20201 min read
Slow grow crisis
Many organisations are caught out by a crisis that starts not with a bang but a whimper. The coronavirus is just one such slow growing...
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