Lockdown has confined us to our homes, changing our daily surroundings and keeping your usual sources of inspiration at a distance. For...

The confusion this week over the meaning of ‘elimination’ shows how critical words are to persuasion. Under pressure and stress, what...

Not surprisingly, the speed of the coronavirus lockdown has resulted in communication missteps. Even the Prime Minister has had some...

Nicole McKee, spokesperson for the Council of Licensed Firearm Owners, has been named 2020 Communicator of the Year for the way she...

The virus situation has evolved fast. Now your focus will have to switch to communications about infected staff, stakeholders and...

People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...

The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....

MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...

Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...

Burger King has launched a global advertising campaign depicting mouldy burgers. The intention is to prove the absence of preservatives...

Have we have reached a tipping point in public tolerance for ‘values’ marketing? Several charities, small businesses and individuals...

We may have finally reached ‘peak Folau’. After a year of controversy, news that he has now signed with a French team and some posturing...

The cringe-inducing sight of Australian Prime Minister Scott Morrison grabbing citizens of fire ravaged communities to shake their hands...

Many organisations are caught out by a crisis that starts not with a bang but a whimper. The coronavirus is just one such slow growing...

Dale Carnegie said to win friends we had to avoid arguments. He thought arguments are usually conducted as fights, with both sides trying...

Good people with good intent were at our Trusting in Truth conference. Many more good people criticise ‘fake news’ every day and call for...

Air New Zealand this week initiated a social media firestorm on a Koru club customer with its ‘happy talk’ response to their question on...

The closure of popular Auckland restaurant Gypsy Caravan shows there are risks to giving in to an outraged customer. The owners closed...

There’s a danger that “ethical business” is becoming a refuge for scoundrels, undermining those more serious about the practice. Thomas...

Spark’s response to Rugby World Cup streaming problems is a lesson in trusting in your contingency plans. Spark were quick to act; within...