People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...

The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....

MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...

Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...

Burger King has launched a global advertising campaign depicting mouldy burgers. The intention is to prove the absence of preservatives...

Have we have reached a tipping point in public tolerance for ‘values’ marketing? Several charities, small businesses and individuals...

We may have finally reached ‘peak Folau’. After a year of controversy, news that he has now signed with a French team and some posturing...

The cringe-inducing sight of Australian Prime Minister Scott Morrison grabbing citizens of fire ravaged communities to shake their hands...

Many organisations are caught out by a crisis that starts not with a bang but a whimper. The coronavirus is just one such slow growing...

Dale Carnegie said to win friends we had to avoid arguments. He thought arguments are usually conducted as fights, with both sides trying...

Good people with good intent were at our Trusting in Truth conference. Many more good people criticise ‘fake news’ every day and call for...

Air New Zealand this week initiated a social media firestorm on a Koru club customer with its ‘happy talk’ response to their question on...

The closure of popular Auckland restaurant Gypsy Caravan shows there are risks to giving in to an outraged customer. The owners closed...

There’s a danger that “ethical business” is becoming a refuge for scoundrels, undermining those more serious about the practice. Thomas...

Spark’s response to Rugby World Cup streaming problems is a lesson in trusting in your contingency plans. Spark were quick to act; within...

This time a year ago, Nike celebrated the controversial “taking the knee” campaign by American football player Colin Kaepernick. Half a...

Each day, organisations are caustically abused by people over Twitter, and fold in the face of these views, especially when they’re...

Being demonised by small, vocal sections of society might not be fun to bear, but it doesn’t necessarily hurt much. Exhibit One is...

News of McDonald’s outperforming Burger King is evidence that small, local, meaningful gestures define a reputation that leads to...

Public cynicism in response to the fashion for declaring a climate emergency has surely underlined that leadership (and PR) must be about...