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Fact void

Updated: Jul 3, 2023

Air New Zealand this week initiated a social media firestorm on a Koru club customer with its ‘happy talk’ response to their question on when the Wellington club would re-open. If a company is determined to signal social values, it seems more logical to look for external subjects, not sacrifice your own customers to a social media bonfire. Delivering a straight fact as an answer would have avoided unnecessary acrimony.

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