An online spat between two beauty vloggers over hair vitamins has shown one possible future of public discourse. It’s ugly. Millions of...

The ideal of an “authentic” organisation persists because audiences respond best to expression and actions that lack artifice (that is,...

Widespread praise for the Government’s Wellbeing Budget shows the power of not leaving it to others to define your position or product....

We decry the tactic of responding to a social crisis by using the tactic of a “review”. Kicking the can down the road always ends up with...

We’re familiar with political “backdowns” like that on capital gains tax, where a concept once strongly promoted gets dumped following...

When your big-city organisation is in trouble, it’s not safe to use the reactions of media as a guide to your response – if your...

Two weeks on from the awful deaths of 50 people in Christchurch and terrible injuries to many more, we offer some observations about the...

The Prime Minister’s former chief science advisor has been named winner of the 2019 Communicator of the Year Award, for his debunking of...

Sometimes the temptation of corporate comms teams is to confine CEOs in public statements.  That’s a mistake. Take the recent publicity...

While firefighters battled the large wildfire that broke out in Pigeon Valley, on the outskirts of Richmond in the Tasman District,...

It always pays to have a PR pro on hand to help navigate random events that may hurt your business. Lime Scooters, which has enjoyed...

A recent study found that when time for decisions and action is short, a person’s real nature is revealed. The study of US and German...

The Gillette brand may have set the high tide mark for companies coat-tailing on “social activism”. Its advertisement against “toxic...

A common excuse for not replying to criticism is “we don’t want to fuel the fire.” This is replicated in the maxim for the online world,...

A very small band of protestors invaded Sea World in Brisbane this week, causing the operator to cancel two of its dolphin shows.  The...

The idea that Christmas is stressful because of family feuds is a common refrain, and a myth. But it’s a myth that could become true...

Three versions of the song “Baby it’s cold outside” are getting airplay this Christmas, and appealed to the general public to overcome an...

In 2019, you should finally get that crisis planning done, because your job depends on it. Despite what the PR industry says, a...

Organisations that fear disputes put their business at greater risk. New Zealand’s banks increased the long-term risk of unreasonable...

The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...