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Notice change
Some intriguing research has recently revealed that people must notice change before they remodel their predictions and expectations....
Aug 3, 20181 min read


Power gap
Within minutes of a power outage in Wellington today, punters were speculating on the reasons. Power began being restored after two...
Aug 3, 20181 min read


Be first to a number
The Nurses union has waged an excellent public campaign during its pay negotiations, but it got beaten by the “first to a number” trick....
Jun 12, 20181 min read


Two factor controversies
The controversy over origin of World’s fashion wear shows us the two major factors necessary for a controversy make the leap into public...
Jun 12, 20181 min read


The tipping point
In a stroke, the PM’s Chief Scientist Peter Gluckman tore down an incredible and ephemeral practice that had mutated into a form of...
Jun 12, 20181 min read


Telling unchanging stories
For a career that has become a profession, the political class perform surprisingly badly at the job. Here’s two lessons you can learn...
Jul 13, 20171 min read


Sky TV caught offside with All Blacks fans
If you insist on making an unpopular decision then at least have the courage to stick by it. Sky TV broke into its coverage of the All...
Jul 10, 20171 min read


Using human instinct to your advantage
When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones. Organisations...
Jul 4, 20172 min read


Sevens Rugby organisers ‘collaborated’ with moral panic
A new analysis of the removal of Sevens Rugby from Wellington has blamed the organisers, including NZ Rugby, and the police for the...
May 22, 20172 min read


When sponsorship sours
Companies sponsoring stuff would have whistled with relief that they weren’t BNZ when a prominent rugby player taped over their logo on...
May 16, 20171 min read


PR will save you from stupid marketing
Many self-inflicted publicity wounds are the fault of your marketing department. We’ve seen some notable examples within a past few...
May 10, 20171 min read


Tiresome platitudes
Some days, especially on LinkedIn, the sheer weight of corporate marketing about “doing good” is depressing. Heart-sleeves point-scoring...
Apr 24, 20172 min read


Dress up to persuade
Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as...
Apr 7, 20171 min read


It won’t happen again
When a woman complained about being sent photos of her deceased son even though she had asked for the full file, the Ministry of Justice...
Apr 3, 20171 min read


What it takes to communicate
A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.” That...
Mar 15, 20171 min read


Taking charge at the Oscars
The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to...
Mar 13, 20171 min read


It’s not your cocaine
NZ Rugby was asked what the behaviour of Ali Williams and Dan Carter in France (allegedly cocaine and drink driving), did to the All...
Mar 8, 20172 min read


Savvy advocate named NZ Communicator of the Year
Former Police Association President and Labour Party election candidate Greg O’Connor has been named winner of the Communicator of the...
Feb 19, 20172 min read


The weakness of media policies
A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills....
Feb 14, 20171 min read


Throttling the goose
The death throes of the Wellington Sevens illustrate one of our favourite business maxims: act in the interests of your audience, not...
Feb 7, 20171 min read
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