top of page
Search


Kiss and make up
The idea that Christmas is stressful because of family feuds is a common refrain, and a myth. But it’s a myth that could become true...
Jan 14, 20191 min read


Christmas carols
Three versions of the song “Baby it’s cold outside” are getting airplay this Christmas, and appealed to the general public to overcome an...
Jan 14, 20191 min read


2019: Prepare for crisis
In 2019, you should finally get that crisis planning done, because your job depends on it. Despite what the PR industry says, a...
Dec 10, 20181 min read


Nothing to fear
Organisations that fear disputes put their business at greater risk. New Zealand’s banks increased the long-term risk of unreasonable...
Dec 10, 20181 min read


Santa abandoned
The haste of organisations to avoid criticism has been spotted by journalists, who now use the PR industry’s thoughtless “apologise and...
Dec 10, 20181 min read


What your job says about you
Following the Jami-Lee Ross controversy, there was a lot of attention on the study by BPR’s Mark Blackham and academic Geoffrey Miller...
Nov 5, 20181 min read


Lamb hunter
The corporate world can tie itself in unnecessary knots. Imagine a large business exporting meat that was criticised for killing them....
Nov 5, 20181 min read


Strike first when issues emerge
When the Government announces a review into an industry, we advise clients to use the initial publicity to influence the outcome. At this...
Nov 5, 20182 min read


MP careers: NZ’s 52nd Parliament
By Geoffrey Miller and Mark Blackham Since 2010 were have tracked MPs’ work and education backgrounds. We have done this to help us...
Oct 31, 20184 min read


Tough PR lessons for education sector
Academic institutions are one of the toughest environments for communicating. Most academic PR challenges are effectively internal issues...
Sep 28, 20182 min read


How to ensure your side of the story gets reported
Organisations are often exasperated by the tendency of media to choose one ‘narrative’, making it challenging to get the other side of...
Sep 28, 20182 min read


Mind the (Comms) gap
Many New Zealand organisations are launching significant change programmes, transformations, or new operating models. These initiatives...
Sep 28, 20182 min read


Kaepernick campaign; no harm, no foul?
The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for...
Sep 18, 20185 min read


New Zealand thinks Waikato is just cows and a river
A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that...
Sep 4, 20182 min read


Perceptions of the Waikato region
These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members...
Sep 4, 20181 min read


The story
There is an answer for all those who argue that a company, industry or region needs a “story”. The answer is to not to say we need a...
Sep 4, 20181 min read


The end of value-based marketing
We’ve reached peak virtue-signalling by businesses. More research has emerged that customers don’t want businesses or CEOs to be social...
Sep 4, 20181 min read


Don’t train to be boring
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...
Sep 4, 20181 min read


New office space
BlacklandPR Waikato is moving into Panama House next week as we expand our business in the Waikato. It’s a lovely site overlooking the...
Aug 3, 20181 min read


Easy publicity
The simplest way to acknowledge colleagues and gain free publicity for your organisation is back again; the 2019 Kiwibank New Zealander...
Aug 3, 20181 min read
bottom of page