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Does media matter?

Wailing over media job losses has obscured research in the same week that every mainstream media outlet in New Zealand scores under 5/10 for trustworthiness with the public. The full report makes for grim reading, as the public complain about media bias, ideology, clickbait, and low story relevance.


This is important because the value of media has been its perception as an objective gatekeeper for quality information. Audiences want to regard stories in media as having passed thresholds for relevance, accuracy, and priority.


People want information channels that have done that work. Change creates opportunity, and fortunately there’s a host of new independent media looking for your stories and points of view. More players are a good thing, because it means there’s more chance that someone is willing to hear your story.



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