top of page
Search


Handling criticism: A PR lesson from Trump
Donald Trump has been elected US President despite months of intense, high-profile condemnation from the political and media...
Nov 16, 20161 min read
0


Which headlines to ignore
A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR...
Nov 7, 20162 min read
0


The go-with-the-flow crisis strategy
A common factor in the unfolding public relations misfire of Ardent Leisure, owner of Dreamworld, is misjudged actions. Ardent executives...
Nov 3, 20162 min read
0


When not to respond
The New Zealand Rugby Union did not need to enter the issue of a Wellington rugby player escaping conviction for street violence. The...
Oct 18, 20161 min read
0


Let the audience fill in the gaps
24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...
Oct 17, 20161 min read
0


The power of words
Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active,...
Oct 11, 20161 min read
0


Do journos hate your PR?
A survey by UK-based PR week found journalists think half the PR people they deal with are not good at their jobs. The main complaint of...
Oct 5, 20162 min read
0


When in trouble, be specific
The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay...
Oct 3, 20162 min read
0


Real Response: Virgin Bread
Bürgen’s campaign to attract “Bürgen virgins” to try their bread in bed sparked a little negative feedback on their Facebook page. This...
Sep 19, 20162 min read
0


Easy publicity, for free
There is an easy way recognise the people in your networks and to get some effortless publicity for your organisation; nominate a staff...
Sep 15, 20161 min read
0


Clear Water
It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the...
Sep 15, 20162 min read
0


Don’t panic!
We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous...
Sep 5, 20162 min read
0


Real Response: The Box Cutter
The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used...
Aug 22, 20161 min read
0


Real Response: The Brewery
Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine...
Aug 18, 20161 min read
0


CEO activism: be very careful
Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick...
Aug 5, 20161 min read
0


Grow rural
In our Mind the Gap function this week over 30 professionals working in agriculture addressed the effects of a growing divide between...
Aug 1, 20161 min read
0


Comfortable with controversy
According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also...
Aug 1, 20162 min read
0


Why urban NZ needs rural
The tether that once bound urban and rural New Zealand has come loose. Urbanisation has disconnected us. Some people even contemplate a...
Jul 27, 20163 min read
0


Real Response: Fake sideline abuse
It was revealed that the Wellington Rugby Football Union faked a video depicting an uncover “sting” operation by Hurricane players of...
Jul 11, 20162 min read
0


Real Response: Vegan ice creams
Complaints from vegan activists about “secret” animal ingredients are becoming a regular part of media diet. Earlier this year complaints...
Jul 11, 20161 min read
0
bottom of page