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Sep 4, 20231 min read
Interview must impart information
In 2006 Guy Goma, a man attending a job interview at the BBC, was infamously mistaken for someone else and interviewed live on air. Guy...
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Sep 4, 20231 min read
Another Blackland PR victory
This week the Hutt City Council failed in its attempt to force hundreds of houses into heritage zones. Blackland pitched in last year to...
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Sep 4, 20231 min read
News doesn't need to be real
No one argues more than us that PR must be about real things. There is an exception: plans for the future are also newsworthy. Many...
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Sep 4, 20231 min read
Good PR is low expectations
No professional field lets people down more than PR and marketing – and the managerial masters it serves. The problem is a belief that...
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Sep 4, 20231 min read
Your CEO is your persuader-in-chief
If there was ever a time for communicators to lean on their CEO, it’s during a recession. Organisations in a battle to retain customers...
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Sep 4, 20231 min read
21 questions
Q+A’s Jack Tame is the pre-eminent interviewer for pushing a question, then pushing it harder. He picks a ‘gotcha’ question and asks it...
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Sep 4, 20232 min read
The believability gap
PR is the expression of brand values through action. The pros take care to ensure the actions are not so far from the brand’s reputation...
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Sep 4, 20231 min read
PR lessons from mercenaries
The Wagner Group’s ‘mutiny’ offers clues for organisations fighting for their interests. A common frustration of executives is the lack...
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