September - 2023

Interview must impart information

In 2006 Guy Goma, a man attending a job interview at the BBC, was infamously mistaken for someone else and interviewed live on air. Guy...

Another Blackland PR victory

This week the Hutt City Council failed in its attempt to force hundreds of houses into heritage zones. Blackland pitched in last year to...

News doesn't need to be real

No one argues more than us that PR must be about real things. There is an exception: plans for the future are also newsworthy. Many...

Good PR is low expectations

No professional field lets people down more than PR and marketing – and the managerial masters it serves. The problem is a belief that...

Your CEO is your persuader-in-chief

If there was ever a time for communicators to lean on their CEO, it’s during a recession. Organisations in a battle to retain customers...

21 questions

Q+A’s Jack Tame is the pre-eminent interviewer for pushing a question, then pushing it harder. He picks a ‘gotcha’ question and asks it...

The believability gap

PR is the expression of brand values through action. The pros take care to ensure the actions are not so far from the brand’s reputation...

PR lessons from mercenaries

The Wagner Group’s ‘mutiny’ offers clues for organisations fighting for their interests. A common frustration of executives is the lack...