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Aug 22, 20161 min read
Real Response: The Box Cutter
The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used...
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Aug 18, 20161 min read
Real Response: The Brewery
Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine...
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Aug 5, 20161 min read
CEO activism: be very careful
Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick...
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Aug 1, 20161 min read
Grow rural
In our Mind the Gap function this week over 30 professionals working in agriculture addressed the effects of a growing divide between...
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Aug 1, 20162 min read
Comfortable with controversy
According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also...
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