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Real Response: The Box Cutter
The writer of a “human interest” story on Stuff about safety box cutters got in touch with Foodstuffs to ask whether their staff used...
Aug 22, 20161 min read


Real Response: The Brewery
Most of the time organisations apologise in public, they either don’t need to, or they do it in a dreary, formulaic and saccharine...
Aug 18, 20161 min read


CEO activism: be very careful
Beware of people claiming customers respond well to companies that take stances on social issues. There’s a US study by Weber Shandwick...
Aug 5, 20161 min read


Grow rural
In our Mind the Gap function this week over 30 professionals working in agriculture addressed the effects of a growing divide between...
Aug 1, 20161 min read


Comfortable with controversy
According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also...
Aug 1, 20162 min read
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