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The Beauty and the Beast

Updated: Jul 3, 2023

Brands would give a leg to achieve the talkability of Meghan and Harry. But the transit of the couple’s publicity blitz is evidence that fame is never very far from notoriety.

Meghan and Harry’s brand faltered this year everywhere except content-hungry America. The primary reason was over-exposure of their personalities. Their story – a simple he said / she said family feud – began to lose resonance and strain credulity.

Their Netflix series on “leadership” features Jacinda Ardern, who has this year learned that the public can get too much of a good thing. Jacinda quickly clarified that the interview was from 2019. She understood that the association was now not the positive it once seemed.

Why do those at the top often turn ugly? Because media attention is not a good proxy for public adulation. It encourages hubris. It’s best to be seen lots and heard less.

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