top of page
Search


Using human instinct to your advantage
When public safety is threatened people seek reassurance in the simple answers, even though they may be the wrong ones. Organisations...
Jul 4, 20172 min read
0 comments


Sevens Rugby organisers ‘collaborated’ with moral panic
A new analysis of the removal of Sevens Rugby from Wellington has blamed the organisers, including NZ Rugby, and the police for the...
May 22, 20172 min read
0 comments


Dress up to persuade
Which of the two photos above is the best one to help tell the story about their technology? The one of the three brothers dressed up as...
Apr 7, 20171 min read
0 comments


What it takes to communicate
A journalist commented on our Communicator of the Year award; “You’d expect them to be good communicators because it’s their job.” That...
Mar 15, 20171 min read
0 comments


Taking charge at the Oscars
The Oscars hired PwC to run a process that didn’t lead to errors in awarding gongs. They would have been better hiring a PR company to...
Mar 13, 20171 min read
0 comments


The weakness of media policies
A strict “media policy” on who can speak to journalists only works if those who do speak are good at it, and free to use their skills....
Feb 14, 20171 min read
0 comments


Throttling the goose
The death throes of the Wellington Sevens illustrate one of our favourite business maxims: act in the interests of your audience, not...
Feb 7, 20171 min read
0 comments


Handling criticism: A PR lesson from Trump
Donald Trump has been elected US President despite months of intense, high-profile condemnation from the political and media...
Nov 16, 20161 min read
0 comments


Which headlines to ignore
A challenge of our social era is that it is hard to ignore headlines, but more necessary than ever before. The challenge of good PR...
Nov 7, 20162 min read
0 comments


Let the audience fill in the gaps
24 hours after being vilified for firing a disabled worker who stole a colleague’s drink bottle, the chief executive of Bunnings went on...
Oct 17, 20161 min read
0 comments


The power of words
Did Brexit win because the word sounded better than Remain? An argument in the referendum wash-up is that ‘Brexit’ was snappy and active,...
Oct 11, 20161 min read
0 comments


Do journos hate your PR?
A survey by UK-based PR week found journalists think half the PR people they deal with are not good at their jobs. The main complaint of...
Oct 5, 20162 min read
0 comments


When in trouble, be specific
The Wellington Rugby Union hit trouble over its response to player Losi Filipo escaping conviction for a vicious fight in Courtenay...
Oct 3, 20162 min read
0 comments


Easy publicity, for free
There is an easy way recognise the people in your networks and to get some effortless publicity for your organisation; nominate a staff...
Sep 15, 20161 min read
0 comments


Clear Water
It has been fascinating to study performance of the “transparent” approach to communication adopted by councils over contamination of the...
Sep 15, 20162 min read
0 comments


Don’t panic!
We live in in a topsy-turvy, hyper-sensitive era, where photos of staff playing the fool get a public treatment worse than dangerous...
Sep 5, 20162 min read
0 comments


Grow rural
In our Mind the Gap function this week over 30 professionals working in agriculture addressed the effects of a growing divide between...
Aug 1, 20161 min read
0 comments


Comfortable with controversy
According to research by the Economist Intelligence Unit, CEOs say reputation is their organisation’s most prized asset. But they also...
Aug 1, 20162 min read
0 comments


Why urban NZ needs rural
The tether that once bound urban and rural New Zealand has come loose. Urbanisation has disconnected us. Some people even contemplate a...
Jul 27, 20163 min read
0 comments
bottom of page