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Speak like your customers
Countdown decided this month to tell its customers that they should refer to tampons and such like as “period products”. It is changing...
Jun 29, 20201 min read
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Keeping your wits
At the Wellington launch of Billy Te Kahika’s NZ Public Party, the leader digressed from a prepared speech to tell an anecdote about...
Jun 29, 20201 min read
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A case for ‘slow PR’
When our culture runs at the speed of social media outrage, organisations can feel obliged to respond in kind and at a hurried pace....
Jun 29, 20201 min read
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English only at Circus Circus
Controversy over an Auckland cafe’s sign behind a counter shows that in terms of reputation risks, the new normal is looking like the old...
Jun 3, 20201 min read
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Rippl hijacks the hole
The mess of QR code collages at hospitality locations illustrates communication planning gone wrong. The Ministry of Health and the...
Jun 3, 20201 min read
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Power before media
The reason why Todd Muller got in such trouble in his first days as leader of the National Party was that he was too desperate to impress...
Jun 3, 20201 min read
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