Nicole McKee named NZ Communicator of the Year
Nicole McKee, spokesperson for the Council of Licensed Firearm Owners, has been named 2020 Communicator of the Year for the way she...
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Mar 27, 20201 min read
Stay ahead of the virus
The virus situation has evolved fast. Now your focus will have to switch to communications about infected staff, stakeholders and...
Mar 27, 20201 min read
Is your comms helping?
People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...
Mar 27, 20201 min read
Why the 'social distancing' message works
The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....
Mar 24, 20201 min read
Panic buying caused by bad communication
MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...
Mar 16, 20201 min read
What is your virus comms plan?
Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...
Mar 2, 20201 min read
Myth busting
Burger King has launched a global advertising campaign depicting mouldy burgers. The intention is to prove the absence of preservatives...
Mar 2, 20201 min read
Real people strike back on corporate values
Have we have reached a tipping point in public tolerance for ‘values’ marketing? Several charities, small businesses and individuals...
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