Nicole McKee named NZ Communicator of the Year
Nicole McKee, spokesperson for the Council of Licensed Firearm Owners, has been named 2020 Communicator of the Year for the way she...
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- Mar 27, 2020
- 1 min
Stay ahead of the virus
The virus situation has evolved fast. Now your focus will have to switch to communications about infected staff, stakeholders and...
- Mar 27, 2020
- 1 min
Is your comms helping?
People want useful instruction during times of panic. They don’t want to decipher what you mean. This was obvious with the lack of...
- Mar 27, 2020
- 1 min
Why the 'social distancing' message works
The persistence of public references to ‘social distancing’ show that you only get one shot at setting the terms of the conversation....
- Mar 24, 2020
- 1 min
Panic buying caused by bad communication
MEDIA RELEASE Panic buying caused by bad communication Organisations have contributed to panic buying and panic selling by saying the...
- Mar 16, 2020
- 1 min
What is your virus comms plan?
Some businesses are pointless telling customers and suppliers that they “take coronavirus very seriously”. But do you have an escalation...
- Mar 2, 2020
- 1 min
Myth busting
Burger King has launched a global advertising campaign depicting mouldy burgers. The intention is to prove the absence of preservatives...
- Mar 2, 2020
- 1 min
Real people strike back on corporate values
Have we have reached a tipping point in public tolerance for ‘values’ marketing? Several charities, small businesses and individuals...
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