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Sep 28, 20182 min read
Tough PR lessons for education sector
Academic institutions are one of the toughest environments for communicating. Most academic PR challenges are effectively internal issues...
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Sep 28, 20182 min read
How to ensure your side of the story gets reported
Organisations are often exasperated by the tendency of media to choose one ‘narrative’, making it challenging to get the other side of...
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Sep 28, 20182 min read
Mind the (Comms) gap
Many New Zealand organisations are launching significant change programmes, transformations, or new operating models. These initiatives...
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Sep 18, 20185 min read
Kaepernick campaign; no harm, no foul?
The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for...
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Sep 4, 20182 min read
New Zealand thinks Waikato is just cows and a river
A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that...
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Sep 4, 20181 min read
Perceptions of the Waikato region
These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members...
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Sep 4, 20181 min read
The story
There is an answer for all those who argue that a company, industry or region needs a “story”. The answer is to not to say we need a...
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Sep 4, 20181 min read
The end of value-based marketing
We’ve reached peak virtue-signalling by businesses. More research has emerged that customers don’t want businesses or CEOs to be social...
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Sep 4, 20181 min read
Don’t train to be boring
On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...
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