September - 2018

Tough PR lessons for education sector

Academic institutions are one of the toughest environments for communicating. Most academic PR challenges are effectively internal issues...

How to ensure your side of the story gets reported

Organisations are often exasperated by the tendency of media to choose one ‘narrative’, making it challenging to get the other side of...

Mind the (Comms) gap

Many New Zealand organisations are launching significant change programmes, transformations, or new operating models. These initiatives...

Kaepernick campaign; no harm, no foul?

The reaction of pundits to Nike’s “believe in something” campaign featuring Colin Kaepernick is so confused that it offers no lead for...

New Zealand thinks Waikato is just cows and a river

A new study released by PR company BlacklandPR, shows that New Zealanders think Waikato is largely cows and a river, and it appears that...

Perceptions of the Waikato region

These results are from a Horizon Research nationwide survey of 1000 adults conducted between 7-14 August 2018. Respondents were members...

The story

There is an answer for all those who argue that a company, industry or region needs a “story”. The answer is to not to say we need a...

The end of value-based marketing

We’ve reached peak virtue-signalling by businesses. More research has emerged that customers don’t want businesses or CEOs to be social...

Don’t train to be boring

On RNZ’s Checkpoint this week, John Campbell ridiculed comments by Genesis Energy CEO Marc England on the basis that he “could hear the...