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Use your opportunities

Every media enquiry is a chance to say something good about yourself.


Corrections didn’t consider this when defending the $300,000 spent on maintaining slushy machines for prison officers last week.


As of April 29, there were 426 vacancies for prison officers. The temptation of 24/7 slushies may have filled some of those roles – it’s important to advertise the perks of the job when given the opportunity.


Corrections instead proclaimed slushies were a health and safety measure for “hot and cramped working environments.” The evidence might support that, but it doesn’t pass the public believability test.

Instead, use the chance to help fulfil the organisation’s objective of hiring staff. It’s rare to find a job where you get free raspberry slushies. Shout it from the rooftops.


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